Paradigm: The colour bar has been raised
The current E&P industry downturn has greatly reduced E&P spending. Most organizations are frozen in place with the software they were using in 2014. This reaction is understandable, but E&P remains a highly competitive industry. Only those companies that have up-to-date tools are going to prevail and create value for stakeholders.
There has been a shift over a period of time in geophysical visualization technology, yet a large number of interpreters are still using older software which lacks the “new basics”. These new basics include RGB and HSV blending, as well as a geological time (Geo-time) consistent interpretation framework. The intent of this blog post is to sound a “Call to Action” to all companies that are still using the old technology, to urge them to move onto more modern platforms quickly.