Google’s New AI Ultra Plan: A Power User’s Dream at a Premium Price

For Those Who Need More—and Are Willing to Pay for It

Google just upped the AI subscription game with Google AI Ultra, a new top-tier plan designed for professionals who demand the highest usage limits and cutting-edge models. At $249.99/month in the U.S. (with a 50% discount for the first three months), it’s not for casual users—but for filmmakers, developers, and creatives, it might be a game-changer.

“Ultra isn’t just about more API calls—it’s about unlocking the full potential of AI for workflows that need it most,” says a Google spokesperson.

Meanwhile, the existing Google AI Pro plan (formerly AI Premium) is getting a major upgrade, too. Subscribers now get AI filmmaking in Flow powered by the Veo 2 model, along with early access to Gemini in Chrome—all at no extra cost. The updates roll out first in the U.S., with other regions to follow.

Students Get a Free Ride

In a surprise move, Google announced free Google AI Pro access for university students in Japan, Brazil, Indonesia, the U.K., and the U.S. for the entire school year. It’s a clear play to hook the next generation of power users early—and a nod to the rising demand for AI tools in academia.

As for Google AI Ultra, it’s currently U.S.-only, but expansion plans are already in the works. For now, the message is clear: if you need the best AI tools money can buy, Google’s ready to take your call.