Google’s AI Shopping Revolution: Try-On Tech, Agentic Checkout, and 50 Billion Products at Your Fingertips

The future of e-commerce is here—and it’s hyper-personalized

On May 20, 2025, Google flipped the script on online shopping with its AI Mode launch, merging Gemini’s smarts with its Shopping Graph—a real-time beast tracking over 50 billion product listings, with 2 billion updated hourly. This isn’t just another algorithm tweak; it’s a full-blown concierge service for the digital cart. Need a waterproof backpack for a monsoon-prone trek? AI Mode’s dynamic suggestions will fan out your query like a sommelier pairing wine with dinner, populating a righthand panel with tailored picks before you can say “add to cart.”

“This is the first time shopping feels less like hunting and more like having a stylist who knows your closet—and the entire internet,” says a Google product lead.

The standout? The virtual try-on tool, now turbocharged to let users upload personal photos and see how billions of apparel items drape their actual body. Powered by a custom image-gen model, it’s a quantum leap from generic size charts. In U.S. Search Labs, early testers are snapping full-length selfies to preview shirts and pants, then saving or sharing their digital outfits.

Your wallet’s new AI bodyguard

But the real game-changer might be agentic checkout. Imagine setting a budget cap on those Air Jordans, then letting Google Pay snipe the purchase automatically when the price dips. No more midnight refresh marathons during sales—just a receipt in your inbox and a package at your door. The feature’s U.S. debut is imminent.

Google’s rollout plan is deliberate: Virtual try-on is live now, while AI Mode’s full suite and agentic checkout hit the U.S. in waves over the coming months. One thing’s clear: The era of static product grids is over.