Google AI Ultra: The $250/Month Power Play for AI Dominance

Premium Plans, Veo 2 Upgrades, and Student Perks

Google just introduced Google AI Ultra, a new tier offering full access to its most advanced AI models for $249.99/month. The subscription includes a 50% discount for the first three months as an incentive for early adopters.

“This isn’t just about higher usage limits—it’s about giving power users the keys to the kingdom,” a Google insider tells WIRED.

The rebranded Google AI Pro (formerly AI Premium) now includes AI filmmaking in Flow powered by the Veo 2 model, along with early access to Gemini in Chrome at no additional cost. These upgrades are launching first in the U.S., with global expansion planned. Additionally, university students in Japan, Brazil, Indonesia, the U.K., and the U.S. will receive free Google AI Pro access for an entire academic year.

Currently, Google AI Ultra is only available in the U.S., though international expansion is expected. The pricing positions it for developers and enterprises, with its impact on competitors like OpenAI and Anthropic yet to be determined.