Aggreko’s New Renewable Push: Powering Europe’s Energy Transition
As Europe races to decarbonize, businesses are caught between ambitious ESG targets and the harsh realities of energy costs. Aggreko, the global energy solutions provider, is stepping in with a bold play: a dedicated European team focused on large-scale renewable projects designed to bridge that gap.
No Upfront Costs, No Compromises
Led by Jon Crouch, Commercial Director of IPP Solutions for Europe, the new unit is targeting industries and landowners with turnkey renewable energy solutions—solar, wind, and hybrid systems—that require zero upfront investment. Instead, clients pay for power as they use it, through models like corporate power purchase agreements (PPAs) or “energy as a service.”
“Businesses are under immense pressure to reconcile sustainability with commercial viability,” says Crouch. “We remove the complexity by handling everything from development to operation, so they get clean energy without the capital burden.”
The PPA Advantage: Stability in a Volatile Market
For energy-intensive industries, Aggreko’s PPAs offer a rare trifecta: fixed pricing, renewable sourcing, and supply security for 10–20 years. By locking in agreements with credible partners, companies can hedge against price spikes while meeting ESG mandates—a growing priority as regulators tighten emissions rules.
Meanwhile, private wire connections allow businesses to bypass grid constraints, delivering renewable power directly from on-site generation assets. It’s a model gaining traction as aging infrastructure struggles to keep pace with demand.
Offshore Wind’s Milestone Moment
The urgency of Europe’s energy transition was underscored this week with the installation of the first turbine at EnBW He Dreiht, Germany’s largest offshore wind farm currently under construction. Projects like these highlight the scale of investment required—and the opportunity for agile players like Aggreko to fill gaps in commercial and industrial sectors.
“The clock is ticking on both cost control and decarbonization,” Crouch notes. “Our role is to be the strategic partner that delivers reliability and sustainability in one package.”
As industries grapple with net-zero deadlines and volatile energy markets, Aggreko’s bet is simple: make renewables frictionless, and businesses will buy in. The question now is whether competitors can keep up.
